Case Study 1
Lead Generation – Hair Transplant Clinic
Clinic in Turkey offering hair transplants, dental procedures and plastic surgeries needed to improve their digital visibility and generate new online sales and leads through Google Ads.
Objectives
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The main objective was to increase the number of conversions from 500 to 1000 per month since the sales team was working on a commission base and required as many good-quality leads as possible.
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Additional objective was to keep the cost per conversion below 300 Turkish Liras (TL).
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Create targeted campaigns focused on relevant countries and languages achieving effective marketing across large international audience.
Results
The strategy followed involved thorough keyword and competitors research in order to create a successful account structure that would target different countries in the equivalent language. To increase even more the relevancy of the ads landing pages were used and optimised.
The results were:
234%
Conversions
Achieving up to 2600/month
78%
CTR
Reaching up to 4% (inc. display & Video)
180 TL
Cost/Conversion
Max reached was at 250 TL
Case Study 2
Lead Generation – Heart Surgery Clinic
Heart Clinic in London needed to increase the visibility of the brand and generate leads, whilst reducing the total cost of their paid marketing efforts.
Objectives
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The main objective was to increase the number of leads from the paid search activity
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Improve the pre-existing structure of the account that was focused on smart campaigns (therefore softer conversions, like clicks on the map for directions) and instead aim for hard type of conversions (like form fills or phone calls).
Results
The strategy followed involved audit and repair of the conversion tracking as a first step before conducting a thorough keyword and competitors research in order to create a successful account structure. The results were:
124%
Conversions
Hard conversions only
356%
CTR
Reaching up to 8%
70%
Cost/Conversion
Average was at £40
Case Study 3
Lead Generation – SAAS - Software For Developers
This B2B client offers a package management platform for software engineers and needed to increase the visibility of the brand and generate leads, whilst keeping the total cost of their paid marketing efforts (in both Google & Microsoft Ads) at low level before increasing their ad investment.
Objectives
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The main objective was to increase the number of leads from the paid search activity.
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Improve the pre-existing structure of the account that was focused on allocating most budget on a display campaign that brought in soft conversions (like clicks on CTA button on page).
Results
The strategy followed involved audit and repair of the conversion tracking as a first step before conducting a thorough keyword and competitors research in order to create a successful account structure. The results were:
47%
Conversions
Hard conversions only
98%
CTR
Reaching up to 5%
35%
Cost/Conversion
Average was at £85